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Produce an end-to-end product case study that a hiring panel would respect. Deliver: (1) VISION, STRATEGY (positioning/differentiation, the few bets), and OKRs — kept distinct from the roadmap; (2) discovery evidence and the problem/JTBD; (3) a prioritized, outcome-based roadmap; (4) a metrics framework (north-star, AARRR funnel and/or HEART, activation/aha + a retention focus) with the unit economics (LTV/CAC) and a pricing/packaging proposal (model + value-based rationale); (5) a GO-TO-MARKET plan (positioning, messaging, launch tiers, sales enablement if B2B); and (6) a stakeholder + risk section that applies Marty Cagan's four risks (value, usability, feasibility, business viability) and shows how you'd lead the product trio WITHOUT authority. Write it as a narrative (Amazon Working-Backwards/PR-FAQ style is encouraged).
Vision/strategy/OKRs kept distinct from the roadmap; grounded in real problem/JTBD evidence; positioning/differentiation clear.
North-star + AARRR/HEART used correctly; retention-focused; sound LTV/CAC and a value-based pricing/packaging proposal.
A credible go-to-market (positioning, messaging, tiered launch, enablement); launch framed as the start of learning.
Applies Cagan's four risks; shows leading the product trio through influence (not authority); coherent narrative.
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# A full product strategy & GTM case study ## Goal Produce an end-to-end product case study that a hiring panel would respect. Deliver: (1) VISION, STRATEGY (positioning/differentiation, the few bets), and OKRs — kept distinct from the roadmap; (2) discovery evidence and the problem/JTBD; (3) a prioritized, outcome-based roadmap; (4) a metrics framework (north-star, AARRR funnel and/or HEART, activation/aha + a retention focus) with the unit economics (LTV/CAC) and a pricing/packaging proposal (model + value-based rationale); (5) a GO-TO-MARKET plan (positioning, messaging, launch tiers, sales enablement if B2B); and (6) a stakeholder + risk section that applies Marty Cagan's four risks (value, usability, feasibility, business viability) and shows how you'd lead the product trio WITHOUT authority. Write it as a narrative (Amazon Working-Backwards/PR-FAQ style is encouraged). ## Acceptance criteria - [ ] Strategy & discovery: Vision/strategy/OKRs kept distinct from the roadmap; grounded in real problem/JTBD evidence; positioning/differentiation clear. - [ ] Metrics & monetization: North-star + AARRR/HEART used correctly; retention-focused; sound LTV/CAC and a value-based pricing/packaging proposal. - [ ] GTM & launch: A credible go-to-market (positioning, messaging, tiered launch, enablement); launch framed as the start of learning. - [ ] Leadership & rigor: Applies Cagan's four risks; shows leading the product trio through influence (not authority); coherent narrative. ## Verification - [ ] Document installation and run commands. - [ ] Record automated checks and their exact commands. - [ ] Add representative output, screenshots, or a short demo where useful. - [ ] Confirm failure paths and known constraints. ## Decision log ### Decision title - Context: - Choice: - Alternatives considered: - Tradeoffs: ## Evidence - Link each rubric criterion to the file, test, or artifact that demonstrates it. ## Known limitations - List what is intentionally out of scope and what should be improved next.